One of the most popular products of the last year has been the “amuseable” and adorable plushies known as Jellycats. With the rise of social media in 2024, many were easily influenced into purchasing these cute plushies. Now, Jellycats continue to revolutionize the toy industry with their releases based on current seasons or holidays.

Jellycats were founded in the UK and have quickly made their way overseas into the U.S. They are sold in stores like FAO Schwarz in NYC. The company received its name from the dream of a child who loved both jellies and cats and the silliness of the name stuck with them. All designs feature dark embroidered eyes and a smile that shines on all, except for Ricky the Frog. These embellishments are one of the most significant parts of the iconic plushies, along with the high-quality materials used in their designs.

“Jellycats are really appealing because of their simplicity, with each one having the same embroidered smile, yet they all seem to have a different and unique personality,” Katelyn Mo (9) said.

Jellycats not only have a cute exterior, but they also hold sentimental value. For many, these plushies serve as a physical memory of a specific experience. Since they are so widely available, they can become souvenirs. It may be difficult to hold onto a memory when all you have left is what’s in your mind, but with a furry friend, you have a valuable piece to cherish.

“My friend got one as a gift from London, my mom gave me one for my birthday, and this Valentine’s Day I received another,” Allison Tse (9) said. “These all mark important and special points in my life in a physical piece.”

With the variety of Jellycats available, there are several exclusive collections based on locations or seasons. One of the state-exclusive collections is the Jellycats in the Jellycat Diner Experience at FAO Schwarz in New York. This diner offers an immersive experience in the store and carries exclusive plushies, including the Amuseables Pancakes, Amuseables Waffles, the USA-exclusive Amuseables Bagel, and others available online such as the Amuseables Pizza, Hotdog, and Hamburger. Another Jellycat experience resides at Selfridges in London. The Jellycat Fish and Chips experience offers exclusive main course plushies, including Lily Fish, Cosy Chips, and Dot and Peg Mushy Peas. Additional in-store exclusives include Charlie Chip, Clement Lemon, Vinny Vinegar, and Salty Steve. The store also provides holiday exclusives for Halloween, Christmas, Easter, Thanksgiving, and several other holidays.

Jellycats are amazing in a variety of ways. These adorable plushies are made with high-quality materials and an incredibly soft cotton interior. Their stuffing is not only fluff but also serves as a valuable keepsake for any memory, whether bought personally or received as a gift. Along with holiday exclusives, there are also several unique plushies available from different experiences around the world. These amazing plushies have grown wildly this year and continue to prosper every second.

“I started collecting Jellycats because they were cute,” Ella Munroe (9) said. “Now, I keep them because they’re comforting.”